How to do a good job in WeChat advertising planning? When it comes to WeChat, I believe there are no young people who don’t know about it. Everyone chats with friends on their mobile phones. As an extremely popular communication tool, advertisers have turned their attention to WeChat. An excellent advertising creative plan is enough to drive a company. Therefore, WeChat advertising planning has become the top priority of every advertising company. Let’s talk about how to do a good job in WeChat advertising planning.
. Understand the purpose of the company's WeChat advertising
This is very important. If you are not clear about the purpose of the company's WeChat advertising, the plans you make may be completely different. Some companies do this to make their services more convenient, while others do it to better promote their products and gain higher sales. After you understand the needs of your company, you can make a clear choice between using a service account or a subscription account.
, analyze peers or related accounts
Usually peers are your best teachers. There is no need to re-explore many things. You can even copy their successful operation methods or content layout directly. .
Operating a WeChat account - months
WeChat advertising planning is not like a plan. Plans are often based on estimates. The plan must implement every detail, including account operation work. There are a lot of things like arrangements, division of labor, daily tasks, activities, etc. To make such a detailed WeChat advertising planning plan requires some time to collect information, and operating a WeChat account is the best way to collect information.
, analyze data and customers
After - one month, we can summarize based on the operation during this period, including analyzing the reading volume and forwarding of the article, which type of article is more attractive to the target Crowds of people, customer feedback, customer interaction, as well as activity participation and effect analysis, evaluation of how much it helped the company's business during this period, etc. Make a report of these relevant data, and then write a few lines of summary for each set of data. You can consider adding more content in this area to publish, etc.
, Assign personnel tasks
Based on the previous operations, you will have a rough idea of what personnel are needed to be responsible for what content, how the work and tasks are arranged, and how the performance appraisal is evaluated.
. Start writing the plan
After collecting and sorting out the preliminary materials, you can start writing the WeChat advertising plan.
Relying on Weimeng’s many years of WeChat marketing experience, Mengju provides customers with three major social advertising services including WeChat Moments advertising, (WeChat public account advertising) and Guangdiantong, and provides customers with services including WeChat industry Marketing solutions, as well as value-added services including material production, account optimization and data analysis.
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How to do a good job in WeChat advertising planning